It’s a Presidential election year, and everyone’s mind is on the November ballot box. What’s going to happen in Washington, and how will that affect the business operating environment?
The recent Supreme Court decision overruling Chevron casts a bright light on the role that decisions made at the nation’s capital can have on businesses large and small. Going forward, the nation’s courts rather than federal agencies will have the power to interpret ambiguous laws that affect the daily operations of commercial enterprises.
“National politics tends to get all the headlines,” said Cliff Ennico, an attorney who counsels on business matters. “But the fact of the matter is that the vast majority of political decisions that affect businesses are local in nature.”
Municipal ordinances can touch business operations in a remarkable number of ways. A partial list includes taxation, business licensing, zoning laws, street and traffic patterns, parking regulations, building design and signage, environmental and health regulations, and even the installation of unsightly utility poles and cell phone towers.
And that’s not all. “Local governments have been expanding their role into employee benefits and rights,” said Marc H. Pfeiffer, Assistant Director at the Bloustein Local Government Research Center. “In many cases, cities are establishing minimum wages.”
Speaking Up
Given the stakes involved, it’s important for every business to promote favorable local ordinances and protest damaging ones. Being an effective business ambassador, though, requires laying a bit of groundwork. And that means acquiring a solid grounding in a town’s political dynamics. “Business owners should get to know the structure of their local government and who is responsible for making what decisions,” said Dr John P. Pelissero, Director of Government Ethics at the Markkula Center for Applied Ethics at Santa Clara University. “Knowing what each official’s duties are, and whether they have a role in regulating a certain area, will facilitate efficient interactions and the provision of useful information.”
Identifying the “movers and shakers” who should get the business perspective on a proposed ordinance is one thing. Reaching them in time is another. To get wind of proposed legislation in advance of its passage into law requires some kind of “early warning system” that issues an alert when controversial proposals first arise.
There are many ways to create such a system. One is to get on mailing lists maintained by local and state legislators, community and trade associations, and towns themselves. “Local communities are required by law in most states to publish their calendars of events and information on what they’re doing,” said Ennico. “So, find your town’s website, bookmark it, and make a point to check in and see what’s going on at least once a week. What committees are meeting?
Reaching Out
Establishing an early dialog with politicians can facilitate effective communication down the road when controversial regulatory proposals arise. The good news is that local officials are a lot easier to deal with than their federal counterparts. “People who run for local office are very approachable, because most of them really do care about their communities,” said Ennico. “For most of them, politics is not a steppingstone to higher office. Many times, they are business owners themselves, so already you share some common interests. Other times, they are attorneys looking to expand their network.”
One way to get known among local representatives is to speak up at town meetings, where every effort should be made to shake hands and make a personal introduction. “Maybe it seems old fashioned in this digital age, but in-person communication with local public officials can be a very powerful way to get things done,” said attorney Sean W. Hadley, a lecturer of public policy at Rutgers University.
Effective business ambassadors are knowledgeable about local affairs. “Business owners should be as knowledgeable and informed as possible about what’s going on in city government,” said Pelissero. “Members of the city council and county boards want to make sure the people that they’re interacting with are able to demonstrate awareness of current issues in local government and how they impact both the business and the broader communities.”
Driving Home
You may be convinced of the wisdom of your position for or against a certain ordinance. But how can you convince the public official?
Effective business ambassadors understand and address their town’s larger concerns. Maybe a certain proposal will promote trade. But how will it affect homeowners, schools and the public in general? “Public officials need to determine what regulations are in the long-term public interest versus what may only satisfy the business community,” said Pelissero. “When speaking up against a proposed zoning change, for example, it’s important to show how it might negatively affect the local community as well as business profits.”
An effective presentation requires the support of facts, figures and stories. Do the math. Be able to show the official how a proposed regulation will affect employment, commercial enterprise, or a certain industry. And then drive home your point with a powerful anecdote that illustrates the problem. Is parking bad in your area? Then tell how a local citizen needed to get to your business but couldn't find a place to park.
Finally, drive your point home by offering a solution to a perceived problem. “A businessperson shouldn’t be just a complainer,” said Hadley. “Public officials want to hear from people who are community problem solvers.”
Keeping Perspective
Becoming an effective player in local politics can go a long way toward promoting business-friendly regulations. Local politicians want to hear from businesses, just as they want to hear from other area stakeholders. “Many small business owners think that no one will listen to them,” said Bocskor. “But that’s not true. Studies show that small businesses are among the most highly trusted entities in the nation.”
At the end of the day, achieving a favorable business operating environment boils down to effective communication. While professionals advise treading carefully, they do encourage taking action. “Don’t wait until a law is passed and then write a letter to the editor complaining about it,” said Ennico. “That's an absolute waste of time. Get involved. Go to meetings. Be part of the solution.
