RiechesBaird, a business/brand consulting firm that builds the market value of B2B brands, has been selected by American Airlines CargoSM, a division of American Airlines, Inc., to provide business strategy, brand development, integrated marketing, creative development, design and production services. Throughout the multi-tiered, comprehensive campaign, RiechesBaird will work to enhance the company’s brand recognition and aid in its global planning and marketing efforts. ‘We are excited about working with such a strong global leader in cargo transport,’ explained Ray Baird, co-founder of RiechesBaird. ‘We have an opportunity to not only align our proven market value strategies with American Airlines Cargo, but also to further solidify its already recognizable global brand by preserving and expanding upon the competitive advantage that American Airlines Cargo has worked so hard to create.’

American Airlines Cargo provides more than 100 million pounds of weekly cargo lift capacity to major cities in the United States, Europe, Canada, Mexico, the Caribbean, Latin America and Asia. RiechesBaird plans to maintain and build upon American Airlines Cargo’s success as one of the largest cargo networks in the world.

‘RiechesBaird combines an impressive strategic focus with a unique methodology and track record for proven success,’ said Lisa Pleasant, managing director of marketing for American Airlines Cargo. ‘As we conducted our review process, we were pleased to find an organization that shared our similar culture and dedication to excellence.’