American Airlines Group Inc. is trying to sell some of the wine it’s not pouring on flights by offering bottles for home delivery.
The company is aiming for $40,000 in sales through its Flagship Cellars program this quarter, said Alison Taylor, American’s chief customer officer. Wine usage on its jetliners has tumbled 80% amid the unprecedented travel collapse caused by the coronavirus pandemic, American said in an email Thursday.
Under the program, customers can select from collections of mixed wines, build a custom box or purchase a monthly $99.99 subscription for three wines, including delivery, American said in a statement. The offer is open to anyone who’s least 21, and buyers can also earn miles in the airline’s rewards program.