WSP USA, a leading engineering, environment and professional services consultancy, hired Nate Bryer and Craig Baxter to direct the firm’s new road usage charging (RUC) operations business, expanding on WSP’s already successful RUC strategic consulting portfolio.
Bryer serves as vice president, senior director of RUC development, and Baxter is assistant vice president, director of RUC operations.
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“For drivers, this is a different approach,” Bryer said. “The traditional federal fuel tax that you pay at the pump hasn’t been increased since 1994, seriously impacting spending power to maintain our roads and bridges. With the advent of electric and hybrid vehicles, some drivers are no longer paying their fair share. With a user fee, you pay only for the miles you drive. A RUC program also provides for payment flexibility — you can select your preferred payment option.”
“RUC programs provide a more equitable, sustainable and flexible transportation funding model for public agencies that are seeing diminishing returns on traditional fuel taxes, due to the rise of alternative fuel and fuel-efficient vehicles, as well as rising inflation, construction costs and demand for capacity projects,” added Patrick McGowan, WSP senior vice president and mobility operations national market leader. “For the past 10 years, WSP has helped U.S. clients consider and develop viable RUC programs. With Nate and Craig, WSP is leveraging these recognized leaders in technology and operations who are critical to programs that will aid a successful transition to collecting revenue for the industry. They will expand WSP’s focus on RUC from planning and development into new services for operations to meet this growing interest.”
As senior director of RUC development, Bryer is developing growth strategies and identifying projects and programs in the RUC industry and similar account-based business lines with both new and existing clients. He has more than 25 years of experience leading technical teams in developing consumer friendly products as well as extensive experience in assisting departments of transportation in implementing advanced RUC systems. Prior to joining WSP, Bryer served as executive vice president of RUC with a national fleet tracking technology firm where he was instrumental in building the RUC practice.
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As director of RUC operations, Baxter is responsible for project execution, technology solutions and overseeing operational support.
Baxter has more than 20 years of extensive leadership experience, including RUC expertise. Prior to joining WSP, Baxter was senior director of programs and operations serving diverse roles on the leadership team at the same national fleet tracking technology firm as Bryer.