Jacksonville Port Authority (JAXPORT) Chairman Jamie Shelton and Chief Executive Officer Eric Green unveiled the port’s new 2020-2025 Strategic Master Plan during today’s virtual State of the Port address. The plan was developed by JAXPORT’s senior leadership team with support from international maritime consultant Martin Associates.

JAXPORT Chairman Shelton (L) and CEO Green discuss how the new Strategic Master Plan positions JAXPORT and Northeast Florida for the future during the virtual 2021 State of the Port address.
JAXPORT Chairman Shelton (L) and CEO Green discuss how the new Strategic Master Plan positions JAXPORT and Northeast Florida for the future during the virtual 2021 State of the Port address.

Based on detailed marketing, facilities, and economic analyses of JAXPORT’s operations, the plan serves as JAXPORT’s roadmap to success over the next five years.

JAXPORT’s previous 2014-2019 strategic plan focused on infrastructure. Now that the projects outlined in the previous plan are complete, or nearing completion, the new plan focuses on building the port’s cargo business and creating new private-sector jobs.

The plan includes 10 goals, including four key strategies that will lead JAXPORT and Northeast Florida into the future:
Other goals outlined in the plan include: complete harbor deepening; create revenue from all property owned; rebuild cruise business line; invest in technology solutions that improve the efficiency of port operations; prioritize investment in infrastructure, equipment, and facilities; and build on JAXPORT’s core competencies.

  • Expand container business
  • Expand vehicle capacity and volume
  • Expand breakbulk business line
  • Acquire additional land in proximity to the port

State of the Port is hosted by the Propeller Club of the United States – Port of Jacksonville and included more than 700 transportation and logistics professionals in attendance.

“A lot of plans just go up on the shelf and are never executed—but that is not the case here. We are embracing this opportunity to take JAXPORT to the next level,” said Green. “This plan was developed with our customers in mind—ensuring we continue to meet their needs while maximizing the opportunities our deepwater seaport creates for the people of Northeast Florida.”

The event also paid tribute to the maritime workers who have kept cargo moving uninterrupted through JAXPORT throughout the pandemic.

“In 2020, JAXPORT continued to hold the line – keeping cargo volumes and revenue steady,” said Shelton. “It’s a testament to the strength and dedication of our entire port community—especially the men and women who have worked hard to ensure the goods we use every day continue to move through JAXPORT on their way to store shelves.”

Strong consumer demand has fueled a rebound for JAXPORT’s vehicle and container volumes during the first quarter of the port’s new fiscal year, which began on Oct. 1.

JAXUSA President Aundra Wallace and JAXPORT’s General Manager of Business Development Robert Peek discussed how the pandemic is creating new manufacturing and distribution opportunities for Northeast Florida.

“The success of JAXPORT is driving the global supply chain industry to think ‘We need to focus on the Jacksonville region,’” said Wallace. “Over the last five years, JAXUSA has been involved in the announcement of 13 ecommerce operations which have invested more than $3.3 billion in infrastructure and generated more than 18,000 initial jobs to the region. Most, if not all, of these businesses want to be near a major port.”