Blue Ridge, a provider of comprehensive, cloud-native supply chain planning solutions, today announced that its Price Optimization solution has achieved the ‘Built for NetSuite’ status. The new SuiteApp, built using the Oracle NetSuite SuiteCloud Platform, helps retail and distribution organizations leverage advanced science to quickly identify opportunities and simulate pricing strategies for peak margin, profits, revenues and sales.

“Price Optimization uniquely blends science and synchronization to solve our customers’ biggest problem—what they don’t know,” said Cliff Isaacson, Blue Ridge executive vice president of product strategy. “Price Optimization provides customers with the insight to pivot quickly, grab significant near-term savings, and shape and align longer-range S&OP processes.”

Blue Ridge Price Optimization quickly identifies both overpriced and underpriced products while providing accurate recommendations for aligning prices across products, channels and price points including wholesale, list and customer segment. The solution provides daily alerts on competitive price changes, as well as recommendations on reducing excess inventory to increase revenue and profit margins up to 30 percent.

“Price Optimization analyzes both fast-selling key items and infrequently sold, long-tail assortment items across all channels to help determine the max profit point and make pricing decisions with confidence,” said Guido Haarmans, vice president, SuiteCloud Developer Network and Partner Programs, Oracle NetSuite. “This new SuiteApp extends our robust solution for Price Optimization and helps NetSuite customers consistently deliver pricing that’s both competitive and profitable.”

Built for NetSuite is a program for NetSuite SuiteCloud Developer Network (SDN) partners that provides partners with the information, resources and methodology required to help them verify that their applications and integrations meet NetSuite standards and best practices. The Built for NetSuite program is designed to give NetSuite customers additional confidence that SuiteApps, like Blue Ridge Price Optimization, have been built to meet these standards.