WESTERVILLE, Ohio - DHL Supply Chain, the Americas’ leader in contract logistics and part of Deutsche Post DHL Group, and Rodan + Fields, the No. 1 skincare brand in the U.S. and one of the fastest-growing disruptors in beauty, have partnered to handle inbound and outbound logistics for all U.S. customer orders. The partnership was spurred by Rodan + Fields’ explosive growth in recent years and need for a supply chain to sustain demand, increase efficiency and improve customer experience overall.
Less than one year into operations, the 652,159-square-foot facility, strategically located in Lockbourne, Ohio, has reached 100 percent of U.S. network volume for the prestige skincare brand. To match increased customer activity and engagement, DHL Supply Chain enabled Rodan + Fields to automate order fulfillment and administration, and increase inventory capacity and visibility. As a result, Rodan + Fields can access a clear picture of inventory and order status, improving accuracy on product availability as well as order visibility for customers every step of the way.
“This partnership developed into a true business-to-business, strategic integration, allowing us to strengthen the sophistication of Rodan + Fields’ supply chain overall,” said Jim Gehr, President, Retail at DHL Supply Chain. “DHL Supply Chain’s previous experience with this type of membership economy allowed us to develop the pinnacle of best practices for Rodan + Fields, and set the example for this growing vertical. Now, it’s about working together on continued improvement, increasing efficiency overall and sustaining best-in-class service levels for Rodan + Fields’ customers.”
The Lockbourne fulfillment center is one of DHL Supply Chain’s largest sites in the Columbusarea with more than 400 associates. The facility houses 6,400 square feet of cold storage, seven high-speed fulfillment lines and eight production lines, enabling DHL Supply Chain to handle storage, kitting and fulfillment services for all Rodan + Fields customer order types, including enrollment, auto-ship and ad-hoc. DHL Supply Chain’s warehouse management system solution also helps manage the high volumes of inbound receiving, picking, packing, shipping and other value-added services for Rodan+Fields.
“DHL Supply Chain developed an innovative and modern distribution system to efficiently handle all of our U.S. orders,” said Bryan Wayda, Chief Supply and Service Officer, Rodan + Fields. “Because of DHL Supply Chain’s expertise and commitment to continuous improvement, we have a solution in place that not only meets our current logistical needs, but can support our global expansion.”