True to its pioneering spirit, Mumm bottles reached New-York’s harbor this September 3, 2024, paving the way for low-carbon shipping. A sailing cargo ship from Le Havre-based TOWT, the largest and most efficient in its class, sailed for New York. This first crossing demonstrates G.H. Mumm's ambition to make sailing cargo the primary means of transporting its champagnes to the United States in the long term. This important step is part of a global path towards carbon neutrality by 2050, throughout the entire value chain, of which viticulture, packaging, sources of emissions.

Pioneers in Decarbonized Shipping

Champagne Maison Mumm’s history with the sea is long and rich, the finest illustration of which is its support of polar explorer Jean-Baptiste Charcot on his Antarctic expedition in 1904. One hundred and twenty years later, true to its pioneering spirit, G.H. Mumm did once again take the sea, in line with a commitment to a journey towards decarbonization.

Since their first encounter in 2020, it has taken G.H Mumm and TOWT - TransOceanic Wind Transport - only 4 years to turn their shared vision into reality.

It is a partnership based on a pioneering spirit and common ecological convictions. Having immediately recognized the promise and potential of the young company from Brittany, now based in its home port of Le Havre, G.H Mumm signed a commitment letter in 2021, enabling TOWT to begin construction of its first sailing cargo ship in Concarneau.

90% of the world’s goods are traded by sea, representing over 15% of global CO2 emissions by 2050. An unlimited and predicable resource, wind can provide a reliable and effective solution for reducing the impact of this mode of transport.