Hefring Marine today announced an investment of €2.2 million led by Faber Ventures with participation by Innoport VC, Two Ravens, MD-One, Riverstone Ventures, Idlewild Management LLC and Sukna Holdings.

Hefring Marine is an Icelandic deep-tech company that specializes in intelligent maritime solutions, with a mission to empower vessel operators and managers to enhance safety, efficiency and sustainability.

The company’s main product, IMAS, is an AI-driven on-board system that collects and analyses vessel data for real-time on-board decision support, optimizing for speed, route and heading, as well as providing operators and managers with immediate and historical insights into the entire fleet. The IMAS system can significantly improve situational awareness to enhance safety, reduce fuel use and emissions, and provide insights into vessel conditions and maintenance needs.

left to right: Magnús Þór Jónsson (CTO/co-founder), Björn Jónsson (COO/co-founder), Karl Birgir Björnsson (CEO/co-founder), and the IMAS System

Initially targeting a raise of €2.0 million, greater interest in the round by investors than initially expected prompted Hefring Marine to increase the funding amount. The funding will be used to grow the team with new hirings, expand the company’s sales infrastructure, and further advance developments of the IMAS solution. Rita Sousa, Partner at Faber Ventures, commented, "We are excited to partner with Hefring Marine in their mission to drive positive change across all segments of the professional and leisure boating industries. Their innovative approach to addressing environmental challenges makes them an ideal investment for us."

Hefring Marine has a diverse range of customers, engaging in everything from search and rescue, defence, law enforcement, crew transfer, fisheries and pilotage to tourism, charter, and leisure. The Icelandic company has recently announced partnerships with vessel builders, such as SAFE Boats International, Diverse Marine and Archipelago Yachts, as well as commercial partnerships with the Icelandic Association for Search and Rescue, TM Insurance and the Italian Coast Guard. The IMAS system has helped Hefring Marine’s customers reduce fuel use by up to 20%, reduce harmful wave impacts by up to 70% and reduce insurance premiums by 20%. With an ever-growing database amassing from over 1,000 vessel trips per month, Hefring Marine is continuously expanding its future product roadmap and opportunities with an advanced suite of intelligent, data-driven solutions.

The company maintains a portfolio of registered international patents and trademarks, branding elements and intellectual property assets. Hefring Marine will have a presence at most major industry trade shows in Europe and the United States over the year to boost awareness and grow sales and will target a larger financing round in late 2025 to scale the business further.