Freight lane partnership and collaboration platform provides new opportunities for shippers and carriers

Green Bay, WI – Lanehub, a collaborative transportation network that enables shippers or carriers to match recurring freight lanes based on long-term direct partnerships, today announced Backhaul Assist Benefit Sharing. The newest capability offered by Lanehub gives shippers the ability to earn a benefit sharing credit when they help their contract carriers connect with other shippers in the Lanehub Collaborative Transportation Network that have return freight which fills imbalances in the carriers’ networks.

“Backhaul Assist already helps private and dedicated fleets find consistent, well-matched backhaul freight,” said Mark Hackl, CEO and founder of Lanehub. “With the addition of Backhaul Assist Benefit Sharing, shippers now have the ability to also help their contract carriers connect directly with new shippers and win recurring business on matched backhaul lanes.”

Benefit Sharing is available to all shippers in the Lanehub Collaborative Transportation Network. Any carrier currently contracted to haul freight for an existing member of the Lanehub network is eligible.  The program allocates a benefit sharing credit to shippers who help carriers discover new opportunities with other shippers who need capacity. Those opportunities in turn help the carriers provide more reliable service to the headhaul shippers by getting the trucks back to them.

Once a carrier is registered and visible in the software, shippers will share new lanes that match with lanes the carrier is currently hauling. When a carrier starts hauling the new, matched freight, Lanehub collects a service fee from the shipper who obtained the capacity. The benefit sharing credit is then allocated back to the shipper that helped provide the capacity by sharing their carrier. 

“Securing direct contract freight lanes with shippers can be more difficult for smaller and mid-size carriers, especially complementary lanes running in both directions,” Hackl continued. “Consider us the eHarmony of freight. We are not a spot or transactional load matching service. Participating in our Collaborative Transportation Network is a way for shippers to collaborate and carriers to compete on their own terms for the long run.”