Themed "Generating Leads, Making Sales," the two-day event will feature new sessions and speakers. Seasoned industry experts will describe cutting-edge marketing and sales techniques and strategies that work in "real world" situations. A premium is placed on interaction between instructors and attendees, through Q&A, brainstorming and breakout sessions.
"The third-party logistics (3PL) outsourcing marketplace has become extremely competitive in the last several years, and knowing how to locate hot leads and close deals is vital to a warehouse's profitability," said Linda Wood, IWLA director of education. "We have designed this conference specifically to help 3PLs prepare now for emerging challenges and opportunities."
Attendees will learn how to:
- Better use their websites to generate leads
- Define a targeted marketing message
- Use marketing communication programs and projects to increase the volume and quality of sales leads
- Hire high-performing sales people and identify "closers"
- Make the best use of the ever-powerful Word-of-Mouth marketing
For more information, contact Linda Wood, IWLA Director of Education, or go to www.iwla.com and click on the Marketing & Sales Conference link.