Key messages:
• New CEO Appointment: Henrik Hyldahn has moved to the role of Group CEO.
• Leadership Transition: Co-founder Jens Lorens Poulsen has moved to the role of Chair of the Board.
• Focus on Technological Advancement: This change highlights Marcura's commitment to enhancing its technological capabilities and driving sustained innovation and product development.
• Reflecting Growth: The leadership transition marks a pivotal moment in Marcura's journey from DA-Desk beginnings to a diversified organisation with four distinct business units.
Marcura, a leading solutions provider for the maritime industry, announces the successful completion of a significant leadership handover. Jens Lorens Poulsen has moved from his position as Group CEO to assume the role of Chair of the Board. Henrik Hyldahn, previously the CEO of ShipServ, a leading maritime online procurement platform recently acquired by Marcura, has transitioned to the position of Group CEO.
Henrik Hyldahn's appointment signals a strategic focus on enhancing Marcura's technological capabilities while leveraging its established strengths in customer-focused services and culture. As with ShipServ, Hyldahn’s extensive experience in leading technology-driven transformations will be instrumental in steering Marcura towards a future where integrated product offerings and digital solutions are central to the maritime industry.
Jens Lorens Poulsen has served as Group CEO for over a decade, expressed his confidence in the new leadership, stating, "After more than ten years at the helm, I recognise that now is the right time to bring in new leadership to guide Marcura into its next phase of growth. Henrik Hyldahn brings a wealth of experience, particularly in integrating technology and product innovation, which is crucial for our customers. His track record as CEO of ShipServ speaks volumes about his ability to drive success and transformation. I am thrilled to have found an internal successor, and I look forward to working with Henrik in my new capacity as Chair of the Board."
This leadership change comes as Marcura focuses on further developing its solutions into a platform that optimises processes around port calls for 800 customers in the Dry bulk and Tanker segment today. Not only does Marcura offer the highest compliance standards for everything port-call-related, but the platform also aspires to provide a closed-loop, end-to-end experience for customers, from pre-fixture to post-fixture. On top of that, MarTrust, traditionally known as a maritime payment solution for seafarer salary payments, is now further developing supplier payments, which matches the maritime procurement capabilities offered by ShipServ for a Procure-to-Pay solution.
This is just one example of the many synergies that can be delivered to customers by leveraging the extensive data universe of Marcura. This product unification using high quality data and AI is a key part of the remit for the new leadership.
Henrik Hyldahn commented on his new role, "I am honoured to take on this broader remit within Marcura at such a dynamic time in its history. The company's impressive growth and commitment to innovation align perfectly with my vision for the future. After a handover period spanning the last six weeks, I look forward to building on the strong foundation laid by Jens and to working with the talented teams across all business units to drive continued success for our customers."
Christian Siemers Haunso, founder and former Chair of the Board, has stepped aside from his position but remains an active board member. His continued guidance provides continuity and support during this transition. Christian Siemers Haunso concludes, “After many years leading this company as Chair of the Board with Jens Poulsen as Group CEO, I am excited about adding Henrik Hyldahn as our new Group CEO. The three of us, supported by a seasoned senior leadership team and close to 1,000 Marcurians, look forward to seeing Marcura focus on strategic innovation, inspired by our customers and tomorrow´s industry challenges”.
