With supply chains continuing to grow as a key differentiator for shippers from their competitors, C.H. Robinson has announced the launch of a global tagline, Accelerate Your Advantage®, that allows shippers to advance their goals, outpace competitors, and achieve a faster, more efficient supply chain.

As one of the world’s largest logistics companies, Accelerate Your Advantage supports C.H. Robinson’s reputation as an industry leader. Throughout its history, C.H. Robinson has been committed to improving supply chains around the world. The new tagline reinforces the ongoing dedication of its employees and emphasizes the benefits of working with C.H. Robinson.

To stay competitive, companies are rethinking their supply chain strategy more than ever before and turning to C.H. Robinson for assistance. Through organic growth and strategic acquisitions, C.H. Robinson has developed a network of 285 offices in North America, Europe, Asia, and South America that provides shippers with local expertise and global supply chain solutions.

“Often, supply chains are viewed as an unavoidable expense in business, but the company that uses their supply chain strategically can stand out from the rest to win more business,” said Chris O’Brien, senior vice president at C.H. Robinson. “Accelerate Your Advantage is about going from cost to value and moving beyond traditional concerns to focus on the benefits a company’s supply chain can offer.”

Global market changes have caused supply chains from every industry to fall under greater scrutiny than ever before. In order to help customers better distinguish their business from competitors, C.H. Robinson transforms supply chains into a competitive advantage by injecting the right people, proven processes, and advanced Navisphere® technology into customers’ supply chains to help them meet their goals faster.

“With our help, shippers can take their supply chain strategy and turn it into measureable outcomes for the rest of their business. This transforms their supply chain into a resource rather than a requirement,” commented O’Brien.