o9 Solutions, a premier AI-powered IBP platform provider, today announced that Beluga Group, the largest Russian spirits company, will deploy o9’s AI-powered platform for integrated demand and supply management, integrated business planning, and an S&OE Control Tower.

The o9 platform, including its differentiated Enterprise Knowledge Graph, will help Beluga facilitate real-time visibility across its end-to-end supply chain. This will enable data-driven decision making, reduce non-standard supply chain costs and run real-time what-if scenario analysis.

‘Beluga is a well-known company, with a highly valued brand and a consumer-oriented business philosophy that perfectly aligns with our customer value focus,’ said Igor Rikalo, President and COO at o9 Solutions. ‘Beluga has earned the reputation as a company with a strong technological focus and a thoughtfully designed digital strategy, thanks to powerful high-tech manufacturing and warehouse facilities. We are honored to be part of that strategy and are committed to delivering significant business value.’

Digitizing the entire supply chain to improve transparency and increase decision-making speed is an essential part of Beluga’s digital strategy. o9 is a cloud-native platform that uses artificial intelligence and machine learning to drive data-driven decision making. The o9 platform, powered by the Enterprise Knowledge Graph, will construct a digital twin of Beluga’s end-to-end network. This will allow Beluga to conduct real-time scenario planning and drive better and faster decisions through improved visibility across every node in the supply chain.

Irek Akhmetshin, Beluga’s Global Head of Planning, says, ‘During the entire selection process, the o9 team demonstrated a strong level of commitment and expertise. It became imminently visible that the o9 team would go above and beyond to make this project a great success. This, combined with o9s differentiated technology, gave us the trust that o9 can help us successfully deliver on our vision for digital transformation.’