With several major initiatives on the horizon, Port Manatee has promoted Matthew F. Appice to senior director of trade development and sales and further bolstered its team with the addition of Virginia Zimmermann as marketing and public relations assistant. Appice, who joined Port Manatee in 2010 as director of international sales, has 36 years of maritime industry experience.

Immediately prior to joining Port Manatee, he was director of corporate sales and marketing for Riviera Beach, Fla.-based Tropical Shipping. Before that, he spent 29 years with Tampa-based CP Ships and predecessor entities, last as vice president for U.S. sales.

In implementing Port Manatee’s comprehensive marketing strategy, Appice is currently actively engaged in such efforts as development of a roll-on/roll-off terminal for import and export of vehicles, in conjunction with The Pasha Group; the opening of a new 40-foot-draft berth; and capitalizing upon the future Cuba ferry market.

Zimmermann joins the Port Manatee team after serving as public relations assistant for Munich-based Loyalty Partner GmbH, operator of one of the world’s largest multichannel marketing platforms.