Fall festival honors Oakland’s multicultural past and present with free Sunday event

Halloween will collide with Día de los Muertos as fall festivities come to Jack London Square, this Sunday, October 27. The Halloween Día de los Muertos Family Fun Fest is a free event. It will feature activities for all ages, chalk artists, and live entertainment by Mexican Folklóricodancers and a Mariachi band. For young ones, there will be a costume contest and craft activities.

“As fall gets into full swing, we want to offer the community opportunities to celebrate the season, while highlighting all that Jack London Square has to offer,” said Chief Real Estate Officer Jonathan Veach. “The event honors Oakland’s diverse, multicultural community with free, family fun at Oakland’s beautiful waterfront.”

The origins of Halloween date back to ancient Celtic traditions, marking the transition between summer to winter. Día de los Muertos is rooted in Mexican tradition, honoring dearly departed family members. This festival focuses on celebrating loved ones who have passed on instead of mourning them.

What: Halloween Día de los Muertos Family Fun Fest

When: Sunday, October 27, 2024 - 1 p.m. – 3 p.m.

Where: Jack London Square Plaza, 472 Water Street, Oakland, at the foot of Broadway

Jack London Square is a mixed-use waterfront, with a rich history dating back to the mid-1800’s. The event is nestled amongst the vibrant businesses of Jack London Square, offering festival goers an opportunity to experience recreational, retail, and dining venues.