US Lines (USL) has announced the top executive teams to head its operations in Australia under the overall control of Vice President Australasia, Noel Coom.

USL is expanding its current Pacific services by introducing new fixed-day independent southbound sailings directly between Los Angeles and Australia-New Zealand, new westbound services from New Zealand to Australia, and new export services from both New Zealand and Australia to Hong Kong-South China and North America. Full intermodal services will be provided from US interior points.

Jointly heading the team in Australia will be Rolf Rasmussen as Director, Sales and Marketing, and Adrian Butler as Commercial Manager.

Rasmussen was most recently National Sales Director for CP Ships and its brands in Australasia (ANZDL, Contship Containerlines and Lykes Lines), a position he has held since 2001. As a member of CP Ships’ management team he was successful in driving the line’s expansions in Asia, the East Coast USA and the new service rotations introduced at the beginning of 2006.

Formerly Australian National Sales Manager for ANZDL, he has also held interstate and international positions in customer service, logistics, operations and sales for ANZDL in North America, Queensland and Sydney, as well as being profit responsible for the line’s refrigerated trades to and from Australia.

Also joining USL from CP Ships is Adrian Butler, who brings more than 23 years of industry experience in a variety of senior international trade management positions encompassing commercial, trade, pricing, contract negotiations, revenue budgeting and forecasting, logistics, and vessel and port operations.

At CP Ships, Mr. Butler worked over a 15-year period in the European Lines Management division as Australian Business Unit Manager before transferring to Australia as General Manager Import Trades where he developed growth from Asia, North America and Europe.

More recently he worked as Trade Director overseeing commercial activities from Oceania into North America.

Both Mr. Rasmussen and Mr. Butler will work closely with Mr. Coom, who will spend much of his time personally overseeing the Australian market.