Regal Logistics announced that American Marketing Enterprises, Inc. (AME)—an apparel company that designs, sources and markets sleepwear to major U.S. retailers—will use Regal’s Charleston warehouse to import and distribute children’s character-licensed sleepwear to Walmart Distribution Centers starting in July.

More than 80 containers will move through Wando Welch and North Charleston terminals in the first month—with several hundred more containers expected throughout the 2010 retail season—on their way to Regal’s Distribution Center located at 1301-B Charleston Regional Parkway.

Regal will hire 10-20 local workers to support AME and other import/export business operating out of its Charleston facility.

“This is the first time AME will use a U.S. Southeast port.  It also imports millions of dollars worth of merchandise through the Pacific Northwest.  Walmart, AME and Regal Logistics recognize the supply chain efficiencies that are gained by using the most direct distribution route, considering volume, time, cost and ultimate destination.  In this case, it’s the Port of Charleston. With increasing transportation costs and the 2014 Panama Canal expansion, it’s the most cost-effective way to reach 60 million consumers stretching from New York to Florida,” says Garry Neeves, Regal Logistics Vice President.

AME will use all Regal Logistics services for the receiving, handling and distribution of its product, including critical information technologies necessary for Walmart-compliant shipments:  Electronic Data Interchange (EDI), Radio Frequency Identification (RFID), electronic bill of lading, real time inventory tracking dashboard and bar coding.

“We understand that today’s high performance supply chain is all about options and emphasis on cost-conscious shipping to increase efficiency.  With 1.1 million square feet of high-velocity Distribution Center in the U.S. Southeast and Pacific Northwest, Regal is able to move product destined for Walmart and other major retailers more directly and cost-efficiently, and offer the flexible, multi-coast import/export shipment options the market is demanding,” adds Neeves.

AME, a U.S.-based private label sleepwear firm with headquarters in New York, holds licenses for popular children’s entertainment characters including Spiderman, Hannah Montana, High School Musical, Cars, Dora the Explorer, Barbie and Disney Princess.

Regal Logistics opened its Charleston Distribution Center in October 2009 and currently offers up to 200,000 square feet of available capacity.  Centrally located near major pier, highway, rail and airport access, it’s designed for high-volume, quick-turnaround shipping with 30-foot clear height for maximum storage capacity and advanced technology infrastructure.  With more than 40 years of experience as a leading third party logistics provider, Regal offers a comprehensive program of public warehousing, distribution and transportation services including import deconsolidation and cross docking and a wide array of value added services including reverse logistics and product recall programs.