Arvato SCM Solutions has been operating the e-commerce fulfillment for Rituals Cosmetics US online business since November 2018. The services delivered by Arvato’s Consumer Products business unit are implemented and managed at the centrally-located Arvato multi-client distribution center in Pleasant Prairie, Wisconsin, 45 minutes north of Chicago O’Hare International Airport.
“Rituals continues to grow quickly accross all channels, specifically an exponential growth with regards to e-commerce. We always look for partners that are growing at the same speed and offer solutions on a global scale,“ said Marjolein Westerbeek, President of Rituals USA. „This is why we are delighted to have a reliable partner who flexibly supports us in our desire to exceed the expectations of our end consumers.“
What also counts for US consumers is that they quickly and reliably receive the products they ordered online from the Dutch beauty and cosmetics brand. “The large UPS and Fedex hubs are not far from here, so we can achieve a delivery time of two days for more than 60 percent of the US population,” said Konstantin Bohmeyer, Vice President Consumer Products North America at Arvato SCM Solutions. As, in addition to fulfillment, Arvato is also responsible for transport management for the Rituals US online store. “We own the contracts with the carriers, manage them on a daily basis and provide a smart system for tracking and tracing the shipments,” Konstantin Bohmeyer explained.
About 350 employees in total work at Arvato’s 540,000 square feet facility in Pleasant Prairie where, in addition to the logistics and fulfillment tasks, plus warehousing, order picking and shipping, they also provide returns management and added value services such as gift wrapping, bundling or refurbishment of returns.
These services also benefit from experience gained in Europe, where Arvato SCM Solutions is already the fulfillment partner for Rituals in the Netherlands and the UK. Web customers from 27 European countries are served from the Arvato warehouse in Venray for example. “As a result of our long collaboration in Europe, we already know the brand, the processes and requirements very well,” pointed out Konstantin Bohmeyer. “So we are delighted to be able to continue the global journey with such a rapidly-growing brand in the United States. By focusing on technology and high-quality processes, we are also able to efficiently roll out the Rituals business in more regions, on the same IT platform.”
