Sara Lee Corporation, global manufacturer and marketer of well-known consumer products, and logistics company OHL recently signed a contract making OHL the end-to-end supply chain solution provider for all of Sara Lee’s international household and beverage business, including items such as Endust’ dusting polish and KIWI’ shoe polish.

OHL and Sara Lee’s relationship began 12 years ago when the logistics company began providing contract logistics services in Plainfield, Indiana, and Sparks, Nevada. OHL and Sara Lee have expanded their relationship and OHL is providing an end-to-end supply chain solution for the household and beverage division, including air and ocean freight forwarding, brokerage services, drayage, inbound and outbound transportation. OHL also provides Sara Lee with value added services including assembling and shipping end cap display racks, repackaging products and applying store specific SKU’s for four major retail stores.

‘Our relationship with OHL has been solid since the beginning, and because of our positive track record, we wanted to work with them on a fully integrated supply chain strategy,’ said Jody Holder, Director of Supply Chain for North America for Sara Lee. ‘We are confident in OHL’s ability to streamline operations and improve our time to market because of OHL’s door-to-door coverage of the global supply chain.’

Sara Lee has complete visibility into the entire supply chain by using tools such as e-Focus’, which provides visibility for inbound ocean containers from their point of origin to the DC, and Oracle’ Transportation Management to manage all inbound and outbound freight. This integrated platform ensures data accuracy and streamlined processes for maximum efficiency.

‘This integrated solution will help Sara Lee meet its speed to market and retail compliance objectives,’ said Mark Holmes, vice president of global solutions for OHL. ‘We appreciate Sara Lee’s continued confidence in our ability to provide an end-to-end supply chain solution, allowing their team to concentrate on core competencies to improve market share.’