SMC³, a leading freight transportation technology solution provider, has announced the launch of its new Dynamic PriceBuilderTM application.

Dynamic PriceBuilder is unique as it is the only commercially available dynamic pricing system that pairs a carrier’s specific cost model with a flexible business rules engine to enable strategic, dynamic price generation. Dynamic PriceBuilder empowers a carrier to immediately adjust prices based on internal and external factors such as available capacity, shifting national freight patterns and other external market conditions such as extreme weather events.

Designed to help less-than-truckload carriers confidently execute a sound pricing strategy, Dynamic PriceBuilder provides carrier pricing teams with a data that powers their analytics to strategically manage and grow their business in a healthy, profitable manner.

Top LTL Carrier and a partner to SMC³ in the development of this tool, Averitt is already experiencing positive results. “This dynamic system will take into account our projected costs. I don’t know of anyone else that has taken it to this level of technology,” Mark Davis, vice president of pricing and traffic at Averitt, said.

“Carriers have been needing a modern pricing system that allows them to adjust prices quickly to proactively meet a constantly changing freight environment,” said Brian Thompson, chief commercial officer at SMC³. “Countless times in my career pricing for a national carrier I wished I had a tool to quickly attract new business or rapidly improve the profit margin of freight we were already handling. ”

The Dynamic PriceBuilder solution simplifies the complexities of LTL pricing for the shipper as a complete rate quote is transmitted directly into their transportation management system (TMS) via high-speed API. Direct TMS integrations can increase the number of quotes and increased visibility to the quote itself.

Powered by SMC3’s fully hosted platform — Dynamic PriceBuilder delivers high-speed, secure API connectivity and 100% service reliability for quote generation, retrieval, and reporting. Scalable to handle the volume of quotes from even the largest 3PLs and shippers, Dynamic PriceBuilder is revolutionary for LTL carriers wanting to provide real-time prices for specific segments of their business including small shippers, 3PL blanket programs, and the freight forwarding community.

“Virtually every internal process or task performed by pricing and traffic is done so through the use of one of SMC³’s products,” said Davis. “Without these tools, we would not be able to carry out the day-to-day business of our company.”