Southeastern Freight Lines, the leading provider of regional less-than-truckload transportation services, today announced the launch of a new direct service line to Las Cruces, New Mexico – signifying a notable addition to the company’s arsenal of reliable, efficient transportation solutions.

The new route will be serviced from Southeastern’s El Paso service center in Texas, elevating the company’s ability to meet the growing demands for freight movement in the Southwest region. As a reflection of its mission to deliver Quality Without Question service, Southeastern's direct service to Las Cruces offers significant benefits to its customers, including reduced shipping costs, enhanced delivery reliability and consistency and improved transit times, including next-day shipping from the Dallas, Fort Worth, Odessa and San Antonio areas of Texas.

“As a company, we are continuously working to advance our culture, empower operational excellence and innovate quality service,” said Brian Schulz, vice president of service center operations. “This strategic move not only bolsters our strong footprint but empowers us to meet and exceed the needs of our customers with greater efficiency. We look forward to leveraging our optimized service structure to support the rapid economic growth of the Las Cruces area.”

Since its establishment in 1950, consistent, organic growth has been a key component of Southeastern’s success. Boasting 37 dock doors and a dynamic team of 45 associates, the El Paso service center’s robust operational network and dedicated team are perfectly positioned to support the extension of the company’s seamless, high-quality transportation services into neighboring zip codes.

“The team at El Paso is thrilled at the opportunity to service and develop new business relationships in a new market,” said Joe Cardenas, service center manager at the El Paso facility. “The expansion of our delivery services into the Las Cruces area is a testament to our associates’ commitment to fostering a community of collaboration and integrating our core values into every aspect of our operations.”