Subaru Corp.’s more than seven year-long string of monthly U.S. sales gains may end if the Trump administration increases tariffs on cars and auto parts on national security grounds.
“There’s no question” that the streak is at risk, Tom Doll, president and chief executive officer of Subaru of America, said on Bloomberg Television. “Ultimately what could happen is the prices of the cars go up, and therefore, how do you put people into payments? Most people today are buying either on a lease or a loan. They’re not paying cash for the vehicle, so the monthly payment becomes critical.”