Seamless internal and external data access creates comprehensive datasets for optimized forecasting
SymphonyAI Retail CPG has announced a partnership and integration with PredictHQ. Customers of SymphonyAI Retail CPG Supply Chain Demand Forecasting AI will benefit from more timely, accurate forecasting results through PredictHQ’s demand intelligence data.
SymphonyAI Retail CPG provides AI-driven forecasting results, which show a vast accuracy and performance improvement over traditional statistical models. However, AI-driven solutions are only as good as the contextual data provided to them, and PredictHQ enhances the quality and quantity of that contextual data. By accessing PredictHQ event data along with other existing data used by SymphonyAI Retail CPG Demand Forecasting AI, retailers gain access to even greater accuracy and reliability in their forecasts.
The partnership will result in PredictHQ’s verified and enriched event data being integrated into SymphonyAI Retail CPG’s forecasting systems. This will enable SymphonyAI Retail CPG’s customers in 17 countries to better preempt and prepare for the demand impact of events such as public holidays, school holidays, and observances.
“Faced with unrelenting supply chain chaos, retailers and CPGs who use data-driven, AI-based solutions gain deep competitive advantage and measurable business results,” said Raj Marimuthu, chief customer success officer and GM of supply chain management at SymphonyAI Retail CPG. “Our industry-leading AI modeling provides superior forecasting for retail demand planning, so customers can optimize product availability and decrease out-of-stocks, waste, and spoilage, and gain deeper insights into sales patterns and anomalies. The partnership with PredictHQ will broaden access to rich, critical data within and outside customer organizations.”
“As the pace of change in shopper demand patterns, market conditions, and supply chain constraints accelerates, demand forecasting AI that uses state-of-the-art models reduces guesswork and gives users a more strategic view,” said PredictHQ CEO Campbell Brown. “We are delighted to team with an AI innovator like SymphonyAI Retail CPG to enhance contextual data with seamless access to global and localized events, seasonality, weather, and more.”
