Electronic access to LH airfreight services now even easier

Lufthansa Cargo customers can now book their airfreight shipments through all major booking portals. And now the cargo airline has recently been connected via Traxon Europe to the Internet portal Cargo Portal Services (CPS).

The e-communications provider Traxon Europe is thus supporting the airline’s multi-channel strategy, allowing airfreight forwarders to decide which electronic booking channel they use to book their shipments with Lufthansa Cargo.

‘By connecting to CPS through Traxon Europe we’ve succeeded in adding another building block to our multi-channel strategy,’ commented Lufthansa Cargo Future eChannels Project director Rupert Lees. Cargo Portal Service is one of the most highly used internet portals, particularly in North America. Nine leading airlines are already connected to the booking system.

Traxon Europe provides the prerequisites for connecting to CPS and other airfreight platforms by establishing a communications interface as well as converting booking information into the right format. ‘Our service guarantees that the message flow between airfreight forwarder and airline functions smoothly in both directions, without loss,’ explains Traxon Europe Area Manager Beverly Seebach. ‘Regardless of the forwarder, LH Cargo needs only one interface.’ Traxon Europe converts EDI requests to view flight schedules, check availability and make bookings.

The ability to provide airfreight customers with the booking channel of their choice is part of the ‘Future eChannels’ project that Traxon Europe and Lufthansa Cargo have been working on since 2007. The project aims to optimize the electronic services of Lufthansa Cargo and to display 50% of all incoming bookings through electronic channels by 2011.