The U-Freight Group’s annual international sales conference, which is due to start tomorrow in Hong Kong, is an extra special one in the company's history as the international freight forwarding and logistics company will be celebrating its golden jubilee of 50 years in business.

Over 150 delegates from U-Freight's network of owned offices and exclusive agents will attend the three-day event, which will focus on various developments including the company's emergence as a leading player in global e-commerce logistics.

Chief executive officer, Simon Wong said: "Since 1968, U-Freight has developed a network of subsidiary companies and exclusive agents. Able to offer the full range of air and seafreight services, the group is one of the world’s leading independent providers of international freight forwarding and logistics services and is in an especially strong position to serve the needs of shippers moving goods intra-Asia between China, Japan, South Korea and the ASEAN countries, as well as the rest of the world.

"Our longevity stems from our ongoing focus on yield and customer service, rather than volume and sales revenue. Plus, we have remained nimble in our decision making, and swift in our response to changing market conditions.

"Our flat management structure is another factor in our continuing success.

"Having reached the significant milestone of half a century, we are entering our sixth decade determined to demonstrate that the local expertise provided by our own offices and exclusive agents – added to the international reach of the company’s service network – makes an unbeatable combination, enabling us to deliver service without boundaries.

"Looking further ahead to the next 50 years, we intend to remain a medium-sized player on the international forwarding scene, offering our customers a personal service backed up by a global perspective."