Elevated consumer expectations drive changes in produce supply system

By Peter Buxbaum | March 24, 2014 | Logistics

The insistence by consumers that the fresh produce they buy be of the highest quality and freshness has met a response by retailers that has wrought changes in how perishables are sourced and transported. So said Richard Owen, vice president of global development at the Produce Marketing Association (PMA), an industry group, in an exclusive interview with the AJOT.