b"AUGUST 29 - SEPTEMBER 25, 2022NORTH AMERICAS TRANSPORTATION & LOGISTICS NEWSPAPER29(PROFESSIONALScon- are going to meet the talent tinued from page 20) where its headed.EUROPEAN TRADE 2022companies will say, Oh yeah, we can make that work. Andt echnology And thethey cant.s uPPlyc hAinSoweseethatasaThesupplychainisa really big problem. Just beingtechnology-weightedindus-honest and open with driverstry. And as such, the supply and employees, if they wantchain must compete for pro-to work from home and youfessionals from other hi-tech dont offer that, dont sugar- industries,generallywithout coatit.Donttrytobeallthesamebrandrecognition. things to all people.Yet,thetechnologyinthe drivers cab or on the ware-P ost -P AndeMicr ecruiting :housefloorthatconnectsto w here is theP uckg oing the digital world is every bit Theres no doubt the pan- as challenging to build and as demic was a watershed eventremarkable in execution.for supply chain employment.In many respects, technol-Thegreathockeyplayerogy has become more than a WayneGretzyoncesaid:tool of the supply chain but an Skate to where the puck isessential attraction of the indus-going, not where it is, whichtryan important instrument in aptly describes the challengea recruiters toolbox.forrecruitingsupplychainOneofthecompanies professionals.operatinginthetech-space Surberexplainsaboutof the supply chain is SMC3. post-COVID,Thewaydriv- SMC3 is a solutions provider ersinteractwithjobsisdif- for less than truckload (LTL)During the first half of the year, more than 2,100 trains have entered or left Valenciaport's port facilities to optimise ferent.Thewaytheyinteractand truckload data specializ- logistics activity and provide a better service to customers based on economic and environmental efficiency. with job postings [is different]ing in software for LTL base meaningevenwhendriversrates,contenttruckloadbid-who are already in the marketding and planning tools.Germanys burgeoning halal niche are applying, they are applyingLikemanysupplychain for less jobs than what they tra- technology providers, recruit- market forges new link in supply chain ditionally used to apply for aingnewtechtalentiskey driver would apply for 25 jobstostayingahead.However,Halal Logistics caters to the growing demand for halal products among at one time. And drivers dontsince very few candidates arethe Muslim population in Germany.dothatanymore.Driversarefamiliar with the LTL indus-applying,eveninitially,toatry,learningaboutthebusi- By Manik Mehta, AJOTfew carriers. ness is also an important part Andtherelationshipofthecareer-path. AsDavidThegrowingMuslimpopulationinGer- of non-Halal products. betweentherecruiterandKnight,chiefinformationmany the country has the largest Muslim pop- The study also analyzed various aspects of candidate has changed. SiplonofficerforSMC3explains,ulation in Europehas created a niche markethalal logistics in the airfreight sector, particu-calls it a paradigm shift andIts easy enough to say, Gofor halal food products and, with it, the need tolarly at Frankfurt airport. The study examined says It used to be employerswrite this code. But when youhave a well-functioning halal logistics network.Frankfurt airports potential as a hub for halal were the buyers and you wereunderstand the business prob- Players in the logistics sector have realized,products in Europe and the conditions to be tryingtohirepeople.Nowlemyouretryingtosolve,both in Germany and other countries aspiringmet for creating such a hub. theyredoingtheinterview- the business problem that theto penetrate the halal markets in Europe, that ing. The candidate, the poten- customers going to be excitedthis is a growing niche market inherent withg erMAnyM eAte xPorter toi slAMictialemployeeisdoingtheaboutthatyouresolvingstrong demand for halal products.c ountriesinterviewing, and were beingfor themI think it just car- Research studies have been commissionedGermany has also become a leading meat interviewed as employers. ries a lot of weight in keepingto assess the market potential of halal productsexportertoIslamiccountries.Germanys ForSiplontheindus- peopleengaged,versusjustin a number of European countries. One suchannualair-bornemeatexportsamountto trydynamicshaveshiftedsaying, Heres something. GostudywasundertakenbyProf.Dr.Yvonnemore than 3 billion Euros to the worlds top at a very basic level, Its awrite this piece of code. Ziegler, specializing in air-transportation man- ten Muslim countries. The study which also driversmarket.ThedriversBecause of the nature ofagement, from Frankfurt University of Appliedinterviewed20exportingcompanies,found are in charge. Its the type ofthe customers, learning aboutSciences (Frankfurt UAS).that for a supply chain to conform to halal equipment, the kind of hometheindustrystartsearlyforstandards all the equipment and tools used in time, the length of the route,new hires. We start with thish AlAll ogistics the transportation should be deployed exclu-what kind of equipment han- really early on. I mean, whenThe study Halal LogisticsAir Freightsively for halal products. dling they need to have, whattheonboardingstarts,theexamined the level of demand for halal prod- Meanwhile,individualportsinEurope kindofinvestmentsintheemployees go through a train- ucts among the five million plus Muslim pop- havealreadybeencertifiedbutMahmoud equipment handling if it hasing, a new employee training,ulationinGermanyandestablishingahalalTatari,themanagingdirectoroftheproject to be made, how efficient andthat kind of provides them thesupplychain.ThetermhalalinArabicpartner Halal Control, saw good potential in hands off the technology is.historyofourorganization,means permitted according to Islamic prin- air-bornetrade.Hefeltthatperishableand Justallthosethingsmatterwhatourproductsare,whociples. The production and supply chains forhigh-valuedfoodproductsshouldcontinue greatly,Iwouldsaymatterourcustomersare,andallsuchproductsbesidesfoodproducts,thetobetransportedbyair,ashipmentmode moreifyouaddedthemallthatinformation,alongwithterm also applies to cosmetic and pharmaceu- that would offer business opportunities to air-up.TheymatteralotmorethisLTLonlinecourse.Buttical products also need to conform to halalports and airlines and allow them to further than just the wage. we offer more focused train- guidelines. The study was undertaken in col- strengthen their expertise in halal logistics.AndSurbersrecruit- ing,dependingontherole,laboration with the halal certifying organiza- Halal products and halal services are an ing assessment of the marketbecause what we know is mosttion Halal Council and Lufthansa Cargo. importantcomponentinGermanysforeign mirrors Siplon: I dont thinkof the employees coming in,The study, which examined the willingnesstrade.Germanyslogisticscompaniesare wehaveapayprobleminthere are going to be a lot ofof the Muslim population to pay higher pricesincreasingly eyeing the halal niche markettrucking. We have a lifestyletechnology driven type roles,for halal food products and conducted a surveythere is a huge consumer base of some two bil-problem. and theyre not going to haveamong772MuslimsinGermany,foundthatlion Muslims worldwide, not counting the five So, for trucking firms andthe supply chain background.almost all the persons said that halal food wasmillion Muslim population in Germany itself. other companies in the supplyAnd so, thats important to usimportant (88%) or moderately important (9%)They(Germanlogisticsandtradingcompa-chain space, getting where thetomakesure,earlyon,theyfor them. Some 94% of those questioned saidnies)arenotjusteyeinghalalimportsinto puckisgoing,meansmorestartaclearunderstandingtheywouldpreferfoodproductscertifiedasGermanybutalsoexportsofhalalproducts than addressing wages.of what our industry is abouthalal while more than half of those questionedoutsideGermany.Indeed,suppliersofhalal Dr. Boone, believes, Com- rightaway,RuthReynolds,(59%) said they were willing to pay more forproducts are vying with each other to increase paniesthatareabletoalignVPofPeopleandTalentthe food prepared under halal guidelines.their market share. Many German exporters of theirstrategyintermsof(SMC3) explained. An interesting revelation was their willing- Turkish origin, for example, are aggressively howtheyrecruit,howtheyUltimately,thetaskofness to pay a higher price, regardless of theirexporting their products not only to the Medi-retainemployees,andalignrecruiting, retraining and retain- earning capacity.Some 80% were willing toterranean region but also to the Middle East, thosewiththeexperiencesing supply chain professionalspay between five and 20% more for halal prod- Mathias Schmidt, who works for a forwarding thatpeoplearelookingfor(PROFESSIONALScon- ucts. In fact, the remaining 20% were willingcompany outside Frankfurt, told the American when they think about worktinued on page 30) to pay 50% for halal products above the price(HALALcontinued on page 30)"